Heather and Jessica are Los Angeles fashion writers and the founders of GoFugYourself.com, which draws an average of four million readers a month and has been called one of the "Most Powerful Blogs in the World" by InStyle UK, in addition to being ranked #13 on its list of the best online fashion blogs. GoFugYourself is also ranked #36 on Technorati's "100 Biggest Blogs". The blog has been included in top web lists for Time.com, Entertainment Weekly, The Sunday Times, and The Guardian, and has been featured in the Wall Street Journal, the Chicago Tribune, The Washington Post, Us Weekly, Variety, The Hollywood Reporter, Los Angeles magazine, Time Out Newsweek, Salon.com, The Guardian, French Vogue, and Italian and Australian Cosmo.
Heather and Jessica have appeared on the TV Guide Channel, E!, Oxygen, and the BBC. They have a large media presence in Australia, having been featured in Girlfriend magazine, The Canberra Times, Grazia Australia, and CLEO; over 160,000 Australians visit their site each month. The site also receives over 200,000 hits monthly from the UK, where Heather is a dual citizen. The two regularly contribute to the Fashion Jury segment in the UK's Grazia.