Aimed at anyone who needs or wants to get great results from their writing, this book shows how the principles of and many of the skills involved in producing advertising copy and other forms of marketing can be applied to increase the effectiveness of virtually anything you might need to write - from flyers to a job application. Practical, helpful and a great read, this book will help you get the results you need, whatever you want to say.
Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category.