Everything the entrepreneur needs to know - whether just starting out or growing an established business.

Description

Packed with essential advice, and completely updated for this new edition, the Good Small Business Guide 2010 features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs. New actionlists include: Pricing in a Downturn, Improving Marketing Performance and Getting Closer to Customers.
The book offers help on all aspects of starting, running and growing a small business, including planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. This completely revised edition of the Good Small Business Guide is now endorsed by the Federation of Small Businesses (FSB), which, with over a quarter of a million members, is the UK's largest organisation for small businesses.