No matter how talented you are, no matter how hard you work, a ready reference to essential small business skills is your roadmap to prosperity. This is the handbook that explains how to run your own business, from the author of the bestselling How to Organise and Operate a Small Business in Australia. Discover what it takes to get started, where you can go for help, how to generate sales, how to plan your operations and how to handle your finances. If you want to start your own business, this book will be your guide. If you are already in business, this book will help you refine your operation and maximise your profits.
What does it take to get started? Where do I go for help? How can I generate sales? What should I know before employing staff? What are my legal obligations? How will I handle my finances?
Did you know that ... You can go broke making a profit? Half of small businesses employ no staff? There are better ways to motivate customers to buy than lower prices? There are hundreds of government small business assistance programs?
John English is Associate Professor in Entrepreneurship at the University of Tasmania and Deputy Director of the Australian Innovation Research Centre in Hobart. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia. John English and Babette Moate are co-authors of Discovering New Business Opportunities that explains how to uncover new business ideas and how to decide which ones are worth pursuing.