From the author of the bestselling When Cultures Collide.
The most successful managers in the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to teams working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond.
This book provides an ever more global and practical guide not just to understanding but also managing across different business cultures. It is a a toolkit for leading and participating in international teams - from India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
Praise for Richard Lewis
"Lewis provides urbane and knowledgeable guidance ... Verdict: this book could mean the difference between winning and losing valuable orders abroad". The Director
"Lewis is a cross-cultural expert who has now presented his wisdom in a highly readable book". Evening Standard
Richard D. Lewis is the Chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quarterly magazine 'Cross Culture' in 1989 and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages including Japanese from when he tutored the Imperial Family. His books include Finland, Cultural Lone Wolf and he was knighted by President Ahtisaari of Finland in 1997.