Roxy Jacenko is the powerhouse behind Sydney's hottest Fashion PR firm, Sweaty Betty. Not only do the products she publicises make the pages of every magazine in town, but so does Roxy herself. It's rare to see her away from the social pages. She has starred in 2013's Celebrity Apprentice, and her profile is only going up! Roxy has previously published two books, Strictly Confidential and The Rumour Mill. The Spotlight is the latest book in her series.
Published: December 2018
The no-bullsh*t guide to all things PR, social media, business and building your brand.
Published: January 2015
Fashion week meltdowns, client tantrums, nefarious backstabbing, and motherhood . Australia's best-known fashion PR (and star of the 2013 Celebrity Apprentice) takes you on a wild ride through the glamorous world of A-list celebrity in a light hearted, fun filled, fast paced novel for fans of trashy mags.
Published: December 2014
Is PR Queen Jazzy Lou about to ditch the clients she worked so hard to get and pack it in all in? Or is she about to change things up and reinvent the game? The next glamour infused instalment of the fabulous fictional world of real-life PR powerhouse, Roxy Jacenko.
Published: January 2012
Australia's best-known fashion PR lifts the lid on the glamorous world of A-list celebrity in a light hearted, fun filled, fast paced novel for fans of trashy mags and Perez Hilton - the ideal beach read for summer.