MacroWikinomics

Rebooting Business and the World

Anthony D. Williams and Don Tapscott
AUD $24.99
9781848877214.jpg
Availability: Not available to order from this website, please try another retailer

In Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

Author bio:

Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto.

Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.

Category: Economics
ISBN: 9781848877214
Edition No: 1
Publisher: Atlantic
Imprint: Atlantic PBS
Pub Date: September 2011
Page Extent: 432
Format: Paperback - B format
Age: 0 - 0
0 - 0
Subject: Economics