Lots of practical tips to help you and your staff deliver excellent customer service, ensuring your existing customers keep coming back and new customers are attracted to your business.
PRACTICAL TIPS FOR EXCEEDING YOUR CUSTOMERS' EXPECTATIONS
Modern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that is customer service.
Small businesses have the greatest potential to offer extremely high levels of customer service, due to their direct contact with customers. Unfortunately, very few people fully realise the power of customer service and what it can do for their business.
Put simply, customer service is about exceeding your customers' expectations. Do that and you are well on the way to success and profitability. 101 Ways to Really Satisfy Your Customers provides a greater insight into understanding and identifying what customers expect, and details simple suggestions that will enable all businesses to exceed these expectations and reap the rewards.
INCLUDES 20 BONUS TIPS THAT WILL REALLY IMPRESS YOUR CUSTOMERS
Andrew Griffiths has been a small business owner for over 20 years. He runs a successful marketing company, The Marketing Professionals, and provides practical advice and solutions to both large corporations and small business operators.
Business & Management
Allen & Unwin
Allen & Unwin
Small businesses & self-employed