The Murdoch Method

Notes on Running a Media Empire

Irwin Stelzer
AUD $29.99
9781786494009.jpg
Availability: Not Yet Published

An exclusive, insider viewpoint on the 'Murdoch Method' from his closest right-hand man and long-time advisor, Irwin Stelzer.

Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, Murdoch's chief financial advisor and closest personal aide for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over US$35 billion.

But this isn't just a straight-forward business memoir. Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style. Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal.

Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media and politics. Read this engrossing account to find out how he did it.

Author bio:

Irwin Stelzer is a consultant on market strategy for US and UK industries. He worked closely with Rupert Murdoch for 35 years, serving as one of his closest personal and financial aides. He has a regular column in the Sunday Times and is an occasional contributor to the Guardian, the Daily Telegraph and the New Statesman. He resides in London and the United States.

Category: Business & Management
ISBN: 9781786494009
Publisher: Atlantic
Imprint: Atlantic
Pub Date: February 2018
Page Extent: 304
Format: Book
Subject: Business & management

homepage promo2-FABER