Insane Mode

How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil

Hamish McKenzie
AUD $22.99
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A thrilling account of one of the twenty-first century's greatest business stories.

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.

Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.

Author bio:

Hamish McKenzie is a journalist and the former lead writer for Tesla. He has been a tech reporter for PandoDaily and has written for many publications, including the Guardian and the Toronto Star.

Category: Other books
ISBN: 9780571327676
Publisher: Faber
Imprint: Faber Paperback
Pub Date: January 2020
Page Extent: 304
Format: Paperback - B format
Subject: Biography: science, technology & medicine