The Communication Superhighway

Greg Hearn, Tom Mandeville, David Anthony
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An exploration of the communication superhighway, offering tools of analysis to continue the quest

The communication superhighway, or the information superhighway as it is often more limitingly called, does not exist. It is an idea, the conceptualisation of which will largely shape its final realisation and use. As the crowning glory of the post-industrial age, its potential is as great as it is indeterminate. From email to cable TV, remote diagnostics to telesurgery, from videoconferencing to online education, its social and economic impact will be as fundamental as its technological.

The Communication Superhighway is the first Australian text to analyse the social and economic dimensions of the superhighway. It takes a multidiscplinary approach to the social construction vs technological determinism debate, and offers an understanding of the change and education processes needed for the new but essential forms of communication which are evolving.

Part 1 of The Communication Superhighway is explanatory, demystifying the emerging technologies and the social context of that technological revolution. Part 2 is exploratory, examining the impact, present and future, of the communication superhighway on its two major institutional targets>organisations and the consumer economy. The superhighway has already changed the way we do business, and its potential to alter consumption patterns and processes has not yet been stretched. Part 3 draws out the conceptual tools and principles needed for the continuing analysis of the unfolding digital age.

Greg Hearn is Associate Professor, School of Communication at Queensland University of Technology. Tom Mandeville is a Senior Lecturer in economics at the University of Queensland and, with David Anthony, is a researcher at the Communication Centre, QUT.

Author bio:

GREG HEARN is Associate Professor in the School of Communication, Queensland University of Technology. TOM MANDEVILLE is a senior lecturer in economics at the University of Queensland and with DAVID ANTHONY is also a researcher at the Communication Centre at the Queensland University of Queensland, a centre of research and teaching in communication studies.

Category: Other books
ISBN: 9781864487466
Table Of Contents: List of figures and tables

Glossary of technical terms (compiled by Lyn Simpson)

Introduction

Part 1: The Communication Superhighway

1. Introducing the Communication Superhighway

2. Challenging the Communication Superhighway

3. Life on the Highway: The User's Perspective

4. Understanding the Social Transformation of the Digital Era

Part 2: Key Areas of Impact

5. The Communication Superhighway and Organisations

6. The Communication Superhighway and Consumption

Part 3: Developing Responses: Philosophy, Management and Policy

7. Complexity and Change: The Birth of New Systems

8. Learning to use ICTs: Supervising and Thriving amid Complexity

9. Towards a Policy Framework for Participation in the Digital Era

Notes

Index
Publisher: Allen & Unwin
Imprint: Allen & Unwin
Pub Date: July 1998
Page Extent: 240
Format: Book
Subject: Sociology & anthropology

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